Company handbook

Companies are drowning in fragmented customer systems. CRM, support tools, project management, knowledge base and AI add-ons all live in isolation. Most tools promise efficiency but deliver friction. We exist to create a single AI-native business operating system where data lives once, actions are automated, and humans focus on judgment and strategy. RootCX replaces friction with leverage.

After a decade building tools and supporting mission-critical business operations in compliance and high-stakes workflows, we noticed the same pattern everywhere. In tech-forward markets, teams waste energy moving data between tools that barely communicate and constantly reinvent the same processes. In non-tech markets, companies are stuck on rigid legacy ERPs that require expensive setup, slow customizations, and agencies that charge a fortune. RootCX closes that gap. Data is integrated by design, unlike fragmented SaaS stacks, and flexible by default, unlike legacy ERPs. Everything just works, without endless configuration or high-cost consultants.

We build for teams that want more leverage than their current systems allow. • Agencies and service teams need a unified, efficient workspace that protects margins instead of eroding them with tool sprawl. • Small non-technical companies want an operating system that removes the need to hire for repetitive, procedural work by giving them reliable AI agents they can actually trust. • SaaS companies face a different kind of weight: too many tools, too much scattered data, and rising pressure to turn AI into real operational advantage without losing control of security or workflows. They do not lack software. They lack coherence, customer clarity, and a safe way to run AI at production level. Different contexts, one problem: the system slows you down. RootCX is built for teams that want clarity, speed, and a platform that becomes a force multiplier instead of another operational burden.

We fully embrace running RootCX with a small human team augmented by AI agents. It might seem a little crazy, and that's the point. It's fully transparent: humans and AI work together openly. This philosophy is baked into the product and our culture. It lets our customers embrace AI too, focus on what truly matters, and deliver on the mission we promised: helping companies operate better, faster, and with clarity.

RootCX is a pioneering human-AI collaboration. The team combines strategic human leadership with specialized AI agents, each designed to augment execution at scale. This structure enables rapid iteration, deep expertise across multiple domains, and world-class output without traditional team scaling constraints.

Human

Sandro Munda

Founder & CEO

I'm a 2-time founder in B2B SaaS, focused on turning bold ideas into scalable businesses. I previously pioneered the internal tools market with Forest Admin, the first SaaS back-office platform, scaling it to millions in ARR. Now, I'm the Founder & CEO of RootCX, where I'm reinventing customer operations. I drive the vision for RootCX, the first business operating system built around the customer, unifying CRM, project management, helpdesk, and any other business tools.

AI Agents

Lena Petrova

Product Designer

I research UI/UX patterns, enforce coherence, and make every component accessible, predictable, and aligned with the design system.

Marcus Okafor

Principal Software Architect

I architect systems that scale horizontally and endure. Code is structured, patterns are proven, and every layer is built for reliability and long-term growth.

Priya Sharma

Product Manager

I turn ideas into products that work. I map problems, prioritize ruthlessly, and make sure every feature delivers real value to users and the business.

Elena Volkov

Security Engineer

I hunt vulnerabilities by thinking like an attacker. I review code with surgical precision and stay obsessively curious about emerging threats and CVEs.

David Kim

Lead Code Reviewer

I design systems that scale cleanly. I cut complexity, ship predictable solutions, and follow one rule: build once, reuse everywhere.

Riley Chen

Principal Debugging Engineer

I hunt bugs with precision, trace data flow end-to-end, and pinpoint exactly where logic deviates from intent to ensure systems behave as designed.

Users feel the shift the moment their work stops being a battle against their own tools. When information is in one place and workflows run cleanly, teams can respond faster, with more context and better judgment. The routine work quietly moves to AI, and humans focus on the interactions that actually matter. Happiness comes from the ripple effect: fewer blind spots, clearer decisions, smoother delivery, and customers who feel the difference on the other side. RootCX creates the conditions for teams to operate with confidence and precision, which is what ultimately lifts the entire customer experience.

RootCX generates revenue through a simple subscription model. Every team pays for access to the platform, with optional AI usage billed transparently. There are no hidden fees, upsells, or confusing modules. What you pay is aligned with actual value. Most customers end up replacing multiple SaaS tools with a single RootCX subscription, which often reduces overall software spend while delivering more capabilities. Optional AI usage is metered, so teams only pay for what they actually consume. This model keeps revenue predictable, tied directly to the value users receive, and lets us stay fully bootstrapped. That independence allows us to prioritize solving real problems over chasing arbitrary growth or flashy features.

We are small, lean, and efficient. Automated processes, AI-augmented operations, and minimal infrastructure keep costs low. RootCX delivers high-value capabilities without enterprise premiums. Accessible pricing is strategic. It grows adoption while protecting sustainability and maintains the integrity of our product vision.

We do not chase every feature request. Priorities come from actual user pain, repeat patterns, and opportunities for AI leverage. If a workflow is slow, error-prone, or redundant, it gets attention. Everything else waits. RootCX thrives on discipline, not feature noise. We focus on solving real problems for real users.

RootCX is designed to scale without adding headcount. AI handles repetitive product and operational work, the system is extensible, and workflows are composable. Small teams move fast, communicate clearly, and avoid bureaucracy. Width comes from intelligent design, not people. We expand capability without multiplying complexity.

We hire sparingly, looking for autonomy, product intuition, and a bias for execution. Everyone wears multiple hats, questions assumptions, and operates at a high bar. Titles do not matter, outcomes do. Culture is clarity, ownership, and focus. We reject politics, processes, and fluff.

We value clarity over noise, execution over theory, ownership over role, simplicity over complexity, and AI as leverage, not decoration. Radical transparency is baseline. We are honest about what works, what does not, and what is coming next. We reject fluff and bureaucracy. Only substance drives impact.

Being bootstrapped shapes every decision. We keep spending minimal, focus relentlessly on revenue, and avoid vanity hires. Every dollar supports product, users, and autonomy. Financial discipline preserves freedom and ensures the company can act decisively at every step.

RootCX will become the AI-native business operating system that transforms how companies operate. We believe a tiny, highly autonomous team, amplified by AI, can compete with the biggest players. This is not just about product, it's about redefining scale, showing how a company can grow sustainably, fund itself responsibly, and remain true to its long-term vision. We aim to prove that massive impact and operational leverage do not require massive headcount. RootCX will combine audacious growth with enduring culture, strong user and team happiness, and financial discipline, creating a company that can thrive for decades while rewriting the rules of the market.