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RootCX/RootCX

Build a custom CRM, exactly the way you work

Your AI tool generates the code. RootCX handles what comes after: database, auth, permissions, audit logs, and AI agents that follow up on their own.

Start your projectBook a demo
ELASTIC SOFTWARE

Fork the primitives.
Shape it with AI.
Ship on a production platform.

Every CRM has the same building blocks: contacts, companies, deals, activities. We open-sourced ours. Fork them, then build the CRM your sales process actually needs.

Start from scratch, or fork the CRM primitives

Contacts, companies, deals, activities, pipelines. The building blocks of every CRM already exist as open-source primitives. Fork them, rewrite them, delete what you don't need. Or start from zero. Your call.

Shape it with your AI tool

Claude Code, Cursor, RootCX Studio. Point your AI at the codebase and describe what your sales process actually looks like. Custom stages, custom fields, custom follow-up logic. Not a settings page. Real code you own.

The platform is already underneath

Shared PostgreSQL database. SSO. Role-based permissions. Immutable audit logs. Integrations with Salesforce, Gmail, Slack, Stripe. Your CRM plugs in and shares data with every other app on the platform.

BUILT ON ROOTCX

A full CRM, open source, ready to use

Same shared database, same auth, same audit trail as every other app on the platform. Built on RootCX, open source.

C
CRM
Sales
Contacts
Companies
Deals
Activities
Notes
Lists
No lists yet
Favorites
Stratum Cloud — 3-Year Deal
Redwood Fintech Corp
Helix Biomedical — APAC Exp…
Ironclad Manufacturing Partn…
Pinnacle Cloud Solutions
Sophia Driscoll (CRO)
Stratum Cloud Systems
Meridian Apex — Deal Flow Pl…
G
gavin@hooli.com
Companies
Manage the companies in your pipeline
+ Add Company
Search companies…
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Add to list
CompanyIndustryEmployeesWebsitePhone
P
Pied Piper
Technology / Cloud Infrastructure82piedpiper.com+1 (650) 555-0192
S
Stratum Cloud Systems
Enterprise Software / Cloud235stratumcloud.com+1 (312) 555-0788
V
Vanguard Logistics Group
Supply Chain & Logistics1,240vanguardlogistics.com+44 20 7946 0813
I
Ironclad Infra Partners
Construction & Real Estate890ironcladpartners.com+1 (713) 555-0417
H
Helix Biomedical
Medical Devices & Life Sciences512helixbiomed.com+1 (510) 555-0234
O
Obsidian Capital Mgmt
Asset Management175obsidiancapital.com+1 (212) 555-0945
T
TerraForm AgriTech
Agriculture Technology145terraformagri.com+1 (916) 555-0332
L
Luminary Creative Studio
Marketing & Advertising67luminarycreative.com+1 (347) 555-0634
Companies

Every account at a glance

Industry, headcount, website, contacts. Filter, search, drill in.

C
CRM
Sales
Contacts
Companies
Deals
Activities
Notes
Lists
No lists yet
Favorites
Stratum Cloud — 3-Year Deal
Redwood Fintech Corp
Helix Biomedical — APAC Exp…
Ironclad Manufacturing Partn…
Pinnacle Cloud Solutions
Sophia Driscoll (CRO)
Stratum Cloud Systems
Meridian Apex — Deal Flow Pl…
G
gavin@hooli.com
Companies
Manage the companies in your pipeline
+ Add Company
Search companies…
Add filter
Add to list
CompanyIndustryEmployeesWebsitePhone
P
Pied Piper
Technology / Cloud Infrastructure82piedpiper.com+1 (650) 555-0192
S
Stratum Cloud Systems
Enterprise Software / Cloud235stratumcloud.com+1 (312) 555-0788
V
Vanguard Logistics Group
Supply Chain & Logistics1,240vanguardlogistics.com+44 20 7946 0813
I
Ironclad Infra Partners
Construction & Real Estate890ironcladpartners.com+1 (713) 555-0417
H
Helix Biomedical
Medical Devices & Life Sciences512helixbiomed.com+1 (510) 555-0234
O
Obsidian Capital Mgmt
Asset Management175obsidiancapital.com+1 (212) 555-0945
T
TerraForm AgriTech
Agriculture Technology145terraformagri.com+1 (916) 555-0332
L
Luminary Creative Studio
Marketing & Advertising67luminarycreative.com+1 (347) 555-0634
Contacts

Full contact history on one screen

Notes, activities, deals, emails. Every interaction, every touchpoint.

C
CRM
Sales
Contacts
Companies
Deals
Activities
Notes
Lists
No lists yet
Favorites
Stratum Cloud — 3-Year Deal
Redwood Fintech Corp
Helix Biomedical — APAC Exp…
Ironclad Manufacturing Partn…
Pinnacle Cloud Solutions
Sophia Driscoll (CRO)
Stratum Cloud Systems
Meridian Apex — Deal Flow Pl…
G
gavin@hooli.com
←
Richard Hendricks
CEO & Co-Founder · Pied Piper
Edit
Delete
RH
Richard Hendricks
Active
Email
richard@piedpiper.com
Phone
+1 (650) 555-0101
Job Title
CEO & Co-Founder
City
Palo Alto, CA
LinkedIn
linkedin.com/in/richard-…
Twitter
@RichardHendrick
Company
Pied Piper
0
Pending
Apr 17
Added
NotesActivitiesDealsEmails
Pied Piper — Enterprise Platform License (3-Year Contract)
Pied Piper · Close: 2025-07-18
$250,000
Closed Won
Accounts

The full picture for every account

People, open deals, recent activity, notes. Who is involved, what is open, what happened last.

C
CRM
Sales
Contacts
Companies
Deals
Activities
Notes
Lists
No lists yet
Favorites
Stratum Cloud — 3-Year Deal
Redwood Fintech Corp
Helix Biomedical — APAC Exp…
Ironclad Manufacturing Partn…
Pinnacle Cloud Solutions
Sophia Driscoll (CRO)
Stratum Cloud Systems
Meridian Apex — Deal Flow Pl…
G
gavin@hooli.com
←
Pied Piper
Technology / Cloud Infrastructure · piedpiper.com
Edit
PP
Pied Piper
Technology / Cloud Infra
VP
7
People
1
Deals
0
Tasks
About
Pied Piper is a revolutionary compression and distributed computing startup based in Silicon Valley.
Website
piedpiper.com
Phone
+1 (650) 555-0192
Address
5230 Newell Road, Palo Alto, CA
Employees
42
People (7)Deals (1)ActivitiesNotes
RH
Richard Hendricks
CEO & Co-Founder
Customer
MH
Monica Hall
Board Member / Former VP at Raviga
Customer
JD
Jared Dunn
COO & Head of Business Development
Customer
DC
Dinesh Chugtai
Lead Software Engineer
Customer
BG
Bertram Gilfoyle
Lead Systems Architect & Head of Infra
Customer
NB
Nelson Bighetti
Co-Founder / Chief Scientist (Nominal)
Customer
EB
Erlich Bachman
Head of Branding & Incubator (Former)
Partner
Activities

Nothing falls through the cracks

Every call, email, meeting, and follow-up. Filter by type, contact, or company.

C
CRM
Sales
Contacts
Companies
Deals
Activities
Notes
Lists
No lists yet
Favorites
Stratum Cloud — 3-Year Deal
Redwood Fintech Corp
Helix Biomedical — APAC Exp…
Ironclad Manufacturing Partn…
Pinnacle Cloud Solutions
Sophia Driscoll (CRO)
Stratum Cloud Systems
Meridian Apex — Deal Flow Pl…
G
gavin@hooli.com
Activities
Log and track your latest activities
Log Activity
PendingDone×
Add Filter
TitleFromCompanyDue Date
Inbound web lead — responded left, awaiting responseJoseph WilliamsRedwood Fintech Corp2026-03-28
Revenue benchmark IP association sent quarterlyRaymond MoraAtlas Renewable Energy2025-12-03
MSA restrike returned — awaiting internal sign-offGraham WhitfieldMeridian Apex Holdings2026-04-18
Shortlisted to final 2 — schedule Priya on next callSunil VossSolaris Biotech Ventures2025-08-15
Cold call — price probing expressed as blizzard…Devon AshbyCobalt Street Media2026-07-14
Re-engagement attempt — no response, expired demandHoward & CraneHarvest & Crane Advisory2026-05-09
Pain discovery — $850K deal identified, review scheduledFiona DrummondLuminary EdTech Inc.2026-03-25
Sandbox session — bundle upsell into renewal, loop in AELaron FielmarRedwood Fintech Corp2026-04-14
AI Coaching

AI that coaches your reps on every deal

Situation assessment, action plan, next steps. Generated from the full deal context. Not a chatbot. A coach.

C
CRM
Sales
Contacts
Companies
Deals
Activities
Notes
Lists
No lists yet
Favorites
Stratum Cloud — 3-Year Deal
Redwood Fintech Corp
Helix Biomedical — APAC Exp…
Ironclad Manufacturing Partn…
Pinnacle Cloud Solutions
Sophia Driscoll (CRO)
Stratum Cloud Systems
Meridian Apex — Deal Flow Pl…
G
gavin@hooli.com
← AI Notes
Redwood Fintech — Embedded Analytics Module Expansion×
🤖
SDR Coaching — Redwood Fintech ($224K | Proposal Sent | B5%)
⚠️Urgency
Close date: Nov 30 — proposal is out, don't go passive. Most time-sensitive active deal in the pipeline. Every day without a follow-up is a window for the competition.
📋Situation Assessment
›Stage: Proposal Sent — ball is in client's court but we need to stay warm
›Probability: 85% — big fish, but has a slow burn. A competitor could still sweep in at the last minute
›Source: Partner Referral — leverage that warmth, this is NOT a cold deal
📝SDR Action Plan
1.Follow up today — don't wait
2.Re-engage the referring partner
3.Surface blockers proactively
4.Create soft urgency
5.Multi-thread the account
6.Prepare for late-stage objections
✅Next Steps
Send follow-up to active contact
Ping the referring partner for a nudge
Book a 'proposal review' call with Redwood
Confirm internal decision-making chain
Track checkpoint: no movement by end of week → escalate
THE INFRASTRUCTURE

You write the sales logic, the rest is already there

DATAAPI
DATABASE

One database for every app

CRM, billing, support, reporting. Same PostgreSQL. No sync jobs. No data silos.

AI AGENTS

Agents that act, not chat

Follow up with leads. Qualify contacts. Update deal stages. Chase approvals. Same RBAC as your team. Every action logged.

SECURITY

SSO and RBAC on every record

Okta, Microsoft Entra ID, Google Workspace, Auth0. Your intern sees different data than your VP of Sales.

INTEGRATIONS

Salesforce, Gmail, Slack, Stripe

Sync with Salesforce. Follow up through Gmail. Deal alerts in Slack. Payment data from Stripe. Plus any MCP server.

AUDIT

Immutable audit trail

Every change. Who changed it, when, what the value was before. Humans and AI agents logged the same way.

OPEN SOURCE

Your data, your servers, your code

FSL-1.1-ALv2, converts to Apache 2.0 after two years. Self-host with full feature parity. No per-contact pricing.

CHANNELS

Pilot your CRM from Slack

Your sales team lives in Slack. Let them work there. Pipeline status, deal updates, follow-up reminders. All from a message. The agent handles the CRM. Your reps handle the relationships.

Slack
"@crm-agent what's the pipeline status for Pied Piper?"
Pied Piper has 1 open deal: Enterprise Platform License ($250K, Proposal Sent). Last activity: Budget approval meeting 3 days ago. Next step: Follow up with CFO this week.
Slack
"@crm-agent move Stratum Cloud to Closed Won"
Done. Stratum Cloud 3-Year Deal moved to Closed Won. Revenue: $180K. Notifying the team.
WHO IT'S FOR

Built for teams who refuse to settle for generic

AGENCIES

Build it for your client. Hand them the stack.

Deploy in one command. Transfer code, data, and infrastructure when the project ships. Resell RootCX for recurring revenue.

See how agencies use RootCX →
SALES TEAMS

Stop paying $150/seat for features you ignore.

Build the pipeline, the reports, and the follow-up workflows your process actually needs. Own the data.

OPERATIONS

CRM data next to billing, support, and project data.

One database. No sync jobs between your own tools. Your AI agent sees every customer interaction across every app.

GET STARTED

Build the CRM your team actually wants

Free to start. No credit card. No per-contact pricing. Database, auth, permissions, integrations, and AI agents included.

RootCX

The open-source platform for internal apps and AI agents. Database, auth, permissions, integrations, and deployment included.

Book a demo

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