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RootCX/RootCX

Build an executive dashboard that shows what's really happening

Real-time KPIs from every team. Revenue, pipeline, initiatives, bottlenecks. No more waiting for someone to compile a report.

Start your projectBook a demo
BUILT ON ROOTCX

One dashboard for every number in your business

Same shared database as your CRM, helpdesk, billing, and every other app on the platform. No data warehouse. No ETL pipeline. Real-time by default.

D
Dashboard
Views
Overview
Revenue
Pipeline
Initiatives
Decisions
Team
Watchlist
Series B runway
Q2 revenue target
Eng hiring pipeline
Enterprise churn
CM
ceo@acme.com
Company Overview
Live — updated 30s ago
Last 30 days
Export
MRR
$284K
+12% vs prev
Active customers
1,247
+8% vs prev
Net churn
1.2%
-0.3% vs prev
NPS
72
+4 vs prev
Revenue by source
Self-serve
62%
Sales-led
28%
Partner
10%
Departments at a glance
Engineering14/16 sprint items done
Sales$42K gap to Q2 target
Support94% SLA compliance
MarketingCAC up 18% this month
Recent signals
Enterprise churn risk: Vortex Systems missed 2 QBRs1h ago
Pipeline: 3 deals ($180K) stalled in proposal stage >14d2h ago
Eng: deployment frequency up 22% since CI migration4h ago
Support: ticket volume down 15% after KB expansion6h ago
Overview

MRR, churn, NPS, and department health on one screen

Every number that matters, updated in real time. Revenue by source, team status, recent signals. No spreadsheet, no slide deck.

D
Dashboard
Views
Overview
Revenue
Pipeline
Initiatives
Decisions
Team
Watchlist
Series B runway
Q2 revenue target
Eng hiring pipeline
Enterprise churn
CM
ceo@acme.com
Company Overview
Live — updated 30s ago
Last 30 days
Export
MRR
$284K
+12% vs prev
Active customers
1,247
+8% vs prev
Net churn
1.2%
-0.3% vs prev
NPS
72
+4 vs prev
Revenue by source
Self-serve
62%
Sales-led
28%
Partner
10%
Departments at a glance
Engineering14/16 sprint items done
Sales$42K gap to Q2 target
Support94% SLA compliance
MarketingCAC up 18% this month
Recent signals
Enterprise churn risk: Vortex Systems missed 2 QBRs1h ago
Pipeline: 3 deals ($180K) stalled in proposal stage >14d2h ago
Eng: deployment frequency up 22% since CI migration4h ago
Support: ticket volume down 15% after KB expansion6h ago
Revenue

ARR, MRR, expansion, contraction, and churn risk

Breakdown by plan, by source, by cohort. Churn watchlist with reasons. Live from Stripe and your CRM, not from a monthly report.

D
Dashboard
Views
Overview
Revenue
Pipeline
Initiatives
Decisions
Team
Watchlist
Series B runway
Q2 revenue target
Eng hiring pipeline
Enterprise churn
CM
ceo@acme.com
Revenue
Real-time from Stripe + CRM
ARR
$3.4M
+34% YoY
MRR
$284K
+$28K this month
Expansion
$18K
6.3% of MRR
Contraction
$3.4K
1.2% of MRR
MRR breakdown by plan
Enterprise
$148K24 accts
Team
$89K178 accts
Pro
$41K275 accts
Free → Paid
$6K42 accts
Churn watchlist
Vortex Systems$4,800HighMissed 2 QBRs, usage down 40%
Cobalt Street Media$499MediumSupport tickets up 3x
TerraForm AgriTech$149LowContract renewal in 30d
Pipeline

Bottlenecks spotted before the pipeline review

Deals per stage, total value, velocity. AI flags stalled deals automatically. You see the problem before anyone has to report it.

D
Dashboard
Views
Overview
Revenue
Pipeline
Initiatives
Decisions
Team
Watchlist
Series B runway
Q2 revenue target
Eng hiring pipeline
Enterprise churn
CM
ceo@acme.com
Pipeline Health
Live from CRM — bottlenecks highlighted
Discovery
18
$142K
Qualified
12
$310K
Proposal
7
$485K
Negotiation
4
$280K
Closed Won
8
$196K
⚠️Bottleneck detected
7 deals ($485K) stuck in Proposal for 14+ days. Average time in stage: 22 days (vs 9 day target). 3 deals have no activity in the last week.
Stalled deals
Vortex Systems — API Platform$180K28d stuck
MC
Marcus C.
Helix Biomedical — Data Suite$145K19d stuck
SM
Sophie M.
Pinnacle Cloud — Enterprise$160K16d stuck
JR
James R.
Initiatives

Every initiative with live progress, not status updates

Q2 targets, OKRs, cross-team projects. Progress bars from real data, not from someone remembering to update a slide.

D
Dashboard
Views
Overview
Revenue
Pipeline
Initiatives
Decisions
Team
Watchlist
Series B runway
Q2 revenue target
Eng hiring pipeline
Enterprise churn
CM
ceo@acme.com
Initiatives
Q2 2026 — live progress from every team
Hit $350K MRR by end of Q2
VP SalesOn track
81%
· 12 enterprise deals in pipeline· Self-serve conversion up 8%· Partner channel launched
Ship v2.0 platform migration
VP EngAt risk
64%
· Auth migration: done· Data layer: 80% complete· Blocked on API compatibility testing
Reduce support response time to <10min
Head of SupportOn track
94%
· AI auto-resolution at 64%· KB expanded to 142 articles· Avg first response: 8min
Launch EMEA go-to-market
VP MarketingBehind
35%
· Localized landing pages: 2/5· EMEA SDR: 1 hired, 2 open· No partner agreements signed yet
Decisions

Decisions and discussions that matter, in one feed

Captured from Slack channels, meetings, and comments. Who decided what, with context. No more digging through threads to find what was agreed.

D
Dashboard
Views
Overview
Revenue
Pipeline
Initiatives
Decisions
Team
Watchlist
Series B runway
Q2 revenue target
Eng hiring pipeline
Enterprise churn
CM
ceo@acme.com
Decisions & Discussions
Captured from Slack, meetings, and comments
All teams
This week
Kill the free-to-pro upgrade flow, go straight to TeamDecided
Conversion data shows 2% free→pro but 11% free→team. Pro plan creates confusion. Decision: sunset Pro in Q3, grandfather existing.
#product-strategy
CM
SL
JR
2h ago
Should we open-source the analytics module?Open
VP Eng proposed open-sourcing analytics to drive adoption. Marketing supports. Legal reviewing license implications. Blocker: need to strip internal telemetry first.
#engineering
VP
MC
EP
5h ago
EMEA launch pushed to July, reallocate SDR budget to USDecided
Only 2/5 landing pages live, 2 SDR positions still open. Not ready for June. Reallocating $40K/mo SDR budget to US outbound until EMEA is staffed.
#leadership
CM
KH
1d ago
Vortex Systems save plan: discount or feature unlock?Needs input
$4,800 MRR at risk. CS proposes unlocking API add-on for 3 months. Sales thinks 15% discount is cleaner. Waiting on CEO input.
#customer-success
SL
TB
1d ago
AI Briefing

Your morning briefing, written by an agent who read everything

Numbers that matter, what needs your attention, wins, and suggested actions. Generated from every app on the platform, every morning.

D
Dashboard
Views
Overview
Revenue
Pipeline
Initiatives
Decisions
Team
Watchlist
Series B runway
Q2 revenue target
Eng hiring pipeline
Enterprise churn
CM
ceo@acme.com
← Overview
AI Daily Briefing — Apr 23
🤖
Morning Briefing — Wednesday, Apr 23
📊Numbers that matter
MRR hit $284K (+$3.2K overnight from 2 Pro→Team upgrades). Pipeline is $1.4M but $485K is stuck in Proposal. Net churn dropped to 1.2%, lowest in 6 months. NPS steady at 72.
🚨Needs your attention
Vortex Systems ($4,800 MRR) missed their second QBR. Usage down 40%. This is your largest churn risk. EMEA launch is behind: only 2 of 5 landing pages live, 2 SDR positions still open. Sales is $42K short of Q2 target with 9 weeks left.
✅Wins
Support SLA compliance at 94%, up from 87% last month. Engineering shipped CI migration, deployment frequency up 22%. KB expansion cut ticket volume by 15%.
📋Suggested actions
Schedule executive QBR with Vortex Systems this week
Review stalled proposal deals with VP Sales (3 deals, $485K)
Unblock EMEA SDR hiring with Head of Talent
Celebrate eng CI migration win in #general
THE INFRASTRUCTURE

No data warehouse, no ETL, no waiting

DATAAPI
DATABASE

One database, every number

Your dashboard reads the same PostgreSQL database as your CRM, helpdesk, billing, and product. No data warehouse. No ETL. No stale exports. Real-time by default.

AI AGENTS

AI that reads everything so you don't have to

Morning briefings. Churn risk alerts. Bottleneck detection. Anomaly flagging. Your AI agent reads every app on the platform and surfaces what matters.

SECURITY

The right numbers for the right people

Okta, Microsoft Entra ID, Google Workspace, Auth0. Your CEO sees everything. Your VP Sales sees pipeline. Your board sees the investor view. RBAC at the widget level.

INTEGRATIONS

Stripe, Salesforce, Slack, and every data source

Revenue from Stripe. Pipeline from Salesforce. Alerts in Slack. Product usage from your own database. One dashboard, every source.

AUDIT

Every data access logged

Who viewed what, when, and from where. Immutable audit trail on every dashboard, every export, every AI briefing. Compliance-ready.

OPEN SOURCE

Your business data, your servers

FSL-1.1-ALv2, converts to Apache 2.0 after two years. Self-host with full feature parity. Your KPIs never leave your infrastructure.

CHANNELS

Ask your business a question from Slack

No more pinging 4 people to get one number. No more waiting for Monday's report. Ask the agent. It reads every app on the platform and answers in seconds.

Slack
"@dashboard-agent what's our revenue this month vs target?"
April MRR is $284K, $16K ahead of the $268K target (+6%). Expansion revenue at $18K (mainly 2 Pro→Team upgrades yesterday). Churn at $3.4K, within budget. On track to hit $290K by month end if current pace holds.
Slack
"@dashboard-agent which initiatives are behind and why?"
Two initiatives are behind. EMEA Launch (35%): only 2 of 5 landing pages live, 2 SDR positions still open, no partner agreements signed. v2.0 Migration (64%): auth and data layer done, blocked on API compatibility testing since Monday.
WHO IT'S FOR

Built for leaders who want signal, not noise

FOUNDERS & CEOS

Stop reading reports, start reading the business

MRR, pipeline, churn, initiatives, bottlenecks. One screen, real-time, no middleman. You see what's happening before anyone has to tell you.

CHIEFS OF STAFF

Replace the weekly sync with a live dashboard

Cross-team initiative tracking, blockers surfaced automatically, AI-generated briefings. The information you used to compile manually is already there.

AGENCIES

Give your clients a window into their own business

Deploy a branded executive dashboard that connects to their CRM, billing, and product data. Hand over the full stack when the project ships.

See how agencies use RootCX →
GET STARTED

See your entire business on one screen

Free to start. No credit card. No per-seat pricing. Database, integrations, permissions, AI agents, and real-time dashboards included.

RootCX

The open-source platform for internal apps and AI agents. Database, auth, permissions, integrations, and deployment included.

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